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TO: Ms. Suarez, CEO
FROM: Ariana Font
DATE: April 9, 2017
SUBJECT: Workforce Transportation Habits
This is the report you asked for on March 15th about ABC Company’s employee transportation habits.
Many issues have been encountered including heavy traffic as a result of our staff trying to get to work every morning. Local authorities have reported a high impact on local traffic subsequently causing many employees to arrive late to work and thus lowering number of sales this quarter.
Figure 1: Employee Carpool Habits
Figure 1, more than half of the workforce doesn’t use carpooling at all.
Figure 2: Use of Public Transportation
Figure 2; more than half of the workforce uses transportation every day to get to work.
Figure 3: Effect of Potential Improvements to Public Transportation
Figure 3 shows what changes would encourage the workforce to use public transportation often.
Note: This question was asked to those respondents who use public transportation randomly or never, a subgroup that represents 17,915 employees or 41% of the workforce.
Figure 4: Is Telecommuting an Option?
Figure 4 shows the views of the workforce on the feasibility of using public transportation considering their lifestyle and distance from their home.
Data Conclusions.
About collected data, it is feasible to reduce the number of people who commute to work alone in personal vehicles. This can be achieved through practical solutions such as subsidized bus fares and lift scheme/carpooling campaigns. Carpooling and bus fare reduction can encourage more drivers to embrace the option of public transport.
Solution 1: Campaigning for Carpooling.
Setting up a program that will help to find carpooling partners in their region will be substantial. For people to know about the program, posters can be designed and put up or emails sent to the employees. In most situations, people who decide to carpool have a colleague who works with them living nearby. The program would enable the employees to request to be put in a pool of people looking for someone to carpool with on a regular basis. The program would be volitional and have incentives that encourage the employees to take up the idea such as designated parking slots for people who commute together to work. All vehicles enrolled in the system would be identified using a decal placed on the rear window that would assist in determining those without the necessary sticker and be issued with a parking ticket. Money from the ticket fines would be channeled back into the campaign for expansion.
Solution 2: Subsidized Bus Passes
From figure 1 it is clear that more than half of the employees use public means of transport each day. 31% of the workforce would use public transportation if fare prices were reduced as indicated in figure 3. More than half of the workforce also believe that it is practical to take up public transportation more frequently {see figure 4}. The three graphs show the potential of designing and implementation of a system that offers low-cost bus fares to the employees, resulting in reduced local traffic since around 75% of the employees would be using public transport every day instead of personal vehicles.
Summary.
Lift scheme campaigns and subsidized cost of bus fares could significantly reduce the number of local traffic caused by ABC Company’s workforce. This will have a positive impact on the company’s presence in the city and improve workforce productivity
References
Courtland L., B., & John V., T. (2013). Business Communication Foundations. Business
Communication Essentials (6th ed., pp. 278-282). Upper Saddle River: Pearson Prentice
Hall.
