The portfolio assessment

The portfolio assessment is a continuous set of exercises with a final report due in week 13. It is an individual assessment piece that is to be undertaken during the semester. It comprises of four elements:

  1. Collecting newspaper clippings from local, national or international business press, to identify what companies are up to… or I can’t believe they did what…?You may collect up to 6 articles over the course of the semester in order to aim for an HD. When you need to be collecting these articles for review and discussion is embedded within the weekly tutorial exercise sheets on blackboard.

 

Don't use plagiarized sources. Get Your Custom Essay on
The portfolio assessment
GET AN ESSAY WRITTEN FOR YOU FROM AS LOW AS $13/PAGE
Order Essay
  1. Six (6)individual portfolio exercise write-ups. These portfolio exercises are also embedded in the weekly tutorial exercise sheets on blackboard. Again you are encouraged to complete all 6 in order aim for an HD.

 

  1. Follow that trend…

For this part of the portfolio you will follow a trend. What is a trend? Go to trendwatching.com and study their website thoroughly. Watch – how to become an “instant trend expert’ using the following link:

http://trendwatching.com/trends/instant-trend-expert/

Now Imagine that you are a marketing manager of a for-profit company and a not-for-profit organisation – now consider one of these trends described here:

http://trendwatching.com/trends/5-trends-for-2016/

Choose one trend from the 5 provided. How might existing brands, companies, products or services fit into (or take advantage of) this trend? Be specific and creative. Will the product/service need to be re-imagined or just fit in. Who would be the target market? What would be the message? How might the P’s have to be adjusted? How might a not-for-profit organisation use this trend to their advantage? You will need to justify your choices based on the information provided by trendwatching.com.

Clearly there is no specific limit to the number of suitable products/services that could take advantage of your chosen trend.

Hint: in the beginning choose 2 trends before focussing on one. This might provide you with more opportunities as you study the trends.

 

  1. Reflective Write-Up

This involves students’ reflecting back on their portfolio experience and what the marketing lessons learnt through this experience were through writing a 1500word summary.

 

Whilst no marks will be allocated during the semester, you will be given the opportunity to obtain feedbackon your portfolio write up (and an opportunity to improve) twice during the semester. The first opportunity is submitting your portfolio in tutorial 6 and the second is in tutorial 10.

In week 13 you are to submit a spiral bound report which has the following:

  • Reflective Write-Up (5%)
  • Newspaper Clippings with critical comments (10%)
  • Individual Portfolio Exercises (10%)
  • Trend Analysis (10%)
  • Appendices – within your appendices you need to submit comments provided to you from your tutor on the work you have submitted in weeks 6 and 10.

 

Grand Paper Writers
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All papers are written by the best professional writers to ensure 100% originality. We always provide plagiarism reports whenever we deliver completed papers.

Free Revisions

All papers by Grand Paper Writers are completed and submitted on time. This timely delivery of papers gives you time to go through the paper before the official deadline.

Title-page

As an additional service, we will provide a title page that precedes the contents of your paper. Here, you will provide your personal details.

Bibliography

We also ensure that we provide an extra page for the references or bibliographies following referencing rules.

Originality & Security

At Grandpaperwriters.com, we guarantee students for the provision of security and original work. All your personal information is handled with confidentiality and is not shared with third parties. Additionally, we ensure that we provide original content with accompanying plagiarism reports to show originality.

24/7 Customer Support

Our customer support team is always available 24/7 to provide instant responses to any queries raised by students.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Grandpaperwriters.com has the best professional essay writers for quality services.

Pricing

Flexible Pricing

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Communication

Admission Help & Client-Writer Contact

Grandpaperwriters.com provides an interactive portal where students can communicate directly to their writers.

Deadlines

Paper Submission

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Reviews

Customer Feedback

Grandpaperwriters.com appreciates feedback from our clients to help us improve the delivery of essay writing services. As such, we are constantly changing our policies to ensure maximum customer and writer satisfaction.