Strategic Marketing
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a sepa rate section of the paper . Questions: • You need to prepare a new launch for a swimwear store (remember it has to be based on customer needs), Develop and explain the steps of New Product Development. New bikinis for pregnant woman. • Describe the strategic decisions that you will apply to the marketing mix. o Product o Distribution o Price o Communication (IMC) • Marketing Plan proposal It assesses the following learning outcomes: • Demonstrate understanding of the principles of Marketing and their applicability. • Understand the processes of interaction between key stakeholders in the domain of Marketing. Read more on, https://en.wikipedia.org/wiki/Marketing_strategy
• Identify and analyze the major forces in the marketing that impact business operations. • Illustrate the impact of effective marketing programs and marketing plans
