# Question & Answer: For those who become managers, they reach a stage in their career progression where they apply for…

For those who become managers, they reach a stage in their career progression where they apply for roles which have management responsibilities. Thus, why should a manager know about research and research methods when the job entails managing people, products, events, environments and the like? Discuss with relevant examples.

Though the manager is managing people, managing products, coordinating events, protecting the environments, still he may face many problems in his day to day activities. Problem solving involves lots of research methodologies. But managers utilize applied research instead of the fundamental or basic research.

The applied research techniques like measures of central tendancy, mean, median, mode, chi squaretest, Analysis of Variance (ANOVA) tables, Karl pearson coefficient of correlation r, Spearmans Rank Correlation R will all be used.

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r = Siga (x-x bar) (y – y bar) / ( sqrt(x – xbar)^2 sqrt (y – y bar)^2 )

R = 1 – 6 * sigma d2 / ( n (n^2 – 1) )

Development of Hypothesis can be a practical example – say a manager wants to decide whether s/he can use the same advertising campaign message for both Dallas and Texas – then he can set the H0 as the Null hypothesis and H1 as the non null hypothesis – s/he can calculate the Z calc value and compare it with the students Z critical value depending upon whether Z cals is less or more s/he can decide whether the same content can be used or need to be changed.

Hence research methods assist mangers for decision making, helping his sub ordinates, solving problems.