Marketing: Brand Audit Evaluation Report

Report (2000 Word Written Report) Your final brand audit report builds on the Product Report submitted in Part 1 and should include the following:

  • Owner & History of the brand
  • Products/Services offered under this brand (From – Product Marketing Report)
  • Positioning of the brand (From Product Marketing Report)
  • Marketing Communications – How does the brand talk to its customers? o Brand Elements (names, URLs, logos, symbols, characters, slogans, jingles, packaging) o Website – Social Media o Advertising
  • Distribution (where is the brand available?)
  • Competitors (include market share and other relevant facts and figures)
  • SWOT analysis; clearly identify key marketing challenges
  • Conclusion and Recommendations (addressing the identified key marketing challenges)
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