Importance of Public Relations

Your friend owns a restaurant and a false rumour about the business has circulated, claiming the head chef has a very contagious disease. Many customers are scared and stop going to the restaurant, and sales are down.

Since you are taking a marketing communications class, you decide the help your friend. In a 2-3 pages report, address the following:

Importance of Public Relations 1

·  Explain what public relations (PR) are and the different types of PR.

·  What are some ways to handle a rumour?

·  Prepare a statement on behalf of the restaurant to the public.

·  Select one traditional and one digital media for this statement.

·  Explain why they are appropriate in delivering the statement to the public.

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