Many companies are considering reducing the negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.
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- When creating and enacting product strategies, what environmental issues must marketers address?
- Provide at least one specific example using the Purdue Global Library or the Internet.
- Do some research on Interface Global Inc. and discuss how you think this company has benefitted in its marketing from becoming more sustainable environmentally. Can they substantiate their claims? Explain.