Directions Read this article Four Critical Steps When Handling Sales Objections (Links to an external site.)Links to an external site. “…sales professionals are often so focused on giving the “pitch” that they miss the opportunity to really understand what the customer thinks about their solution.” Reading the quote above, what is one way as a selling professional that you can move away from “the pitch” and be more receptive to customer feedback?

Selling

Active sales individuals typically acknowledge how essential it is to connect their solution to the precise needs of the customers and more receptive to consumer feedback as a way of successful dominating in the business environment (Abbey, 2006). Therefore, it is essential to engage effective presentations that in turn acknowledges the consumer’s time, provides timely data targeted to the consumer’s wants and priorities and gives the consumer the opportunity to provide appropriate feedback. Grafting the sale pitch should not be a singular concentration as a trusted manager of sales professional ought to focus on other things that work and those that do not work. The primary goal should be to understand the constant flow of these conversations and how they sound. It is also essential for a salesperson to remain calm in the facial expression and keep the body language confident enough. Consumers do not like lectures and unethical behaviors hence there is the need to develop a peer-level interaction. These are some of the considerations a selling professional must have in mind and put into action for a successful business operation.

Reference

Abbey, J. R. (2006). Convention sales and services. Educational Inst of the Amer Hotel.