Culture

It is a widely accepted tenet of marketing that consumers are not homogenous and that their specific tastes, characteristics and desires will influence their response to marketing activities and advertising (Jeannet and Hennessey, 2004; Kotler and Keller, 2006, p. 52). At the same time, it is also accepted that consumers in different cultures tend to […]

India ranks second worldwide in farm output. Agriculture and allied sectors like forestry, logging and fishing accounted for 18.6% of the GDP in 2005, employed 60% of the total workforce[7] and despite a steady decline of its share in the GDP, is still the largest economic sector and plays a significant role in the overall […]

Eurocentrism can be defined as the idea that the Roman and Greek cultures gave rise to the modern explosion of ideas and learning. Within this idea is contained the notion that the origins of Greek culture lie strictly within the borders of what is currently considered Western Europe, making the ancestors of Western Europeans responsible […]

1. How and why did America turn toward domestic isolation and social conservatism in the 1920s? Americans turned toward domestic isolation and social conservatism in the 1920s because of the red scare. Many people used the red scare to break the backs of all struggling unions. Isolationist Americans had did not have a lot of […]

America’s obesity and weight management problems have plagued health practitioners for decades. More recently, however, these same problems have been the subject of much interest among social scientists who were compelled to look at obesity as a social and cultural phenomenon. Apparently, obesity among Americans is not only a health problem but a “growing” social […]

The cultural evolution experienced by Western and non-Western people can suggest the different degrees at which they were able to cope or deflect changes. Different people from different cultures had their own way of imposing their own culture as world standard, or, own way of keeping their natural heritage despite the pressure from more advanced […]

In any organization, decision making has traditionally been put in the hands of the management or superiors. An organization’s hierarchy emerges when an organization experiences problems in coordinating and motivating employees. As an organization grows, employees increase in number and begin to specialize, performing widely different kinds of tasks; the level of differentiation increases; and […]

On any list of issues of concern to the Hispanic community, immigration must rank at the top. Not only does it affect the largest number of interest groups, but it is also by far the hardest problem to solve. The U.S.—Mexican border may well be the world’s most porous. The legal two-way flow of people […]

Culture is the way of thinking and doing things that are passed on from one generation to another such as language, norms and values of society. It is the total pattern of human behavior which creates human beings and human societies. Culture is cumulative, by slow accumulation over many generations; culture is the product of […]

All cultures have different ways of showing respect and how there life is. In Bend it Like Beckham director Gurinder Chadha shows us the Indian life with the character Jessminda. Jessminda’s dreams are more important than her culture so she does not want to be the typical traditional Indian girl her parents want her to […]