Week 01 Collaboration Initial Response You posted the reasonable initial week 1 collaboration response. However, it could be argued that the Phillips company could also achieve success using an expanded 7P services mix with added attention to both co-creation and customer relationship management. Why do you think that the SDL orientation has been adapted or applies in this case? Reference support was fine but references need to be segregated into internal and external sub lists. Please also see my new week 1 announcement posted the class for some additional week 1 feedback. Week 01 Module Project – Formative Feedback Hi, Unfortunately, your suggested topic of Nike to be used as the basis for your module project marketing plan is far too ambitious for this assignment. In addition, since students must develop their own original plans which are not a clone or parallel to any existing or formally proposed plan by the organization itself your topic would not be practical to pursue. Please seek a much more modest product or service offering an organization and email me with an alternative suggestion to be used as the basis for your module project assignments.

Week 01 Collaboration Initial Response

You posted the reasonable initial week 1 collaboration response. However, it could be argued that the Phillips company could also achieve success using an expanded 7P services mix with added attention to both co-creation and customer relationship management. Why do you think that the SDL orientation has been adapted or applies in this case? Reference support was fine but references need to be segregated into internal and external sub lists. Please also see my new week 1 announcement posted the class for some additional week 1 feedback.

Week 01 Module Project – Formative Feedback

Hi,

Unfortunately, your suggested topic of Nike to be used as the basis for your module project marketing plan is far too ambitious for this assignment. In addition, since students must develop their own original plans which are not a clone or parallel to any existing or formally proposed plan by the organization itself your topic would not be practical to pursue. Please seek a much more modest product or service offering an organization and email me with an alternative suggestion to be used as the basis for your module project assignments.

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