Organization
The company I have chosen is the starbucks. The company has a great potential to make profits within the United States and the whole world at large. Therefore, I have associated myself with starbucks for a longer period over the social media. Moreover, I have had a chance to use their products in one of the open stores in our community. They have had the best way of encouraging employees in their stores regardless of the age, race, and gender. Thus, starbucks has encouraged the ethics and open minded employees within the company.
Problem to address
The problem that will be addressed is taking care of all market segments. To elaborate, all stages of market segments have not been taken care of. For instance, millennial do not like coffee but instead, they like other foods like chipotle. Starbucks will therefore, use all ways to cover all generations once I address and solve the problem.
Audience
The primary audience here will be the stakeholders within the company. They will be able to make decisions directly before other employees. The secondary audience are the employees and consumers.
Information I need
The research sources are the internet, date bases from the New York University and the school text books. Besides these, i will interview some of the employees within the company or the ones who have worked within the company a few years ago.
There are no questions about the proposal format, layout, and the bibliography. The project will be designed appropriately using the required format.
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