Unit 4: Discussion No unread replies. No replies. Refining your project idea ULOs reflected in discussion: Develop a research topic for a business report (CLO 2) Introduction: This unit’s discussion will let you post your idea for your final report, think about the kinds of sources you may need to complete that report, and get some feedback in advance of the formal proposal for that project that is due Sunday. Directions: Write a 250-word post in which you explain your chosen idea for the final report in which you answer the following questions: What organization have you chosen to write for and how are you (have you been) connected to that organization? What problem in that organization will you address? Why is solving this problem important to the organization? Who is the primary audience for the report? Are there any secondary audiences? What kinds of information or types of research sources do you think you will need to help your write the report? What questions do you have about the proposal format, the way it is laid out, or the various parts of the proposal and annotated bibliography? When you reply to others’ posts, you should consider: Does this project seem to meet the requirements of the assignment? Do you think the idea will be sufficient to sustain a 10 pg. report? If not, what can you suggest that will help the writer expand or narrow the idea to fit the constraints of the assignment? Could the idea be more specific or more focused? What questions do you have about their idea that would help them develop their proposal for Sunday? What would you like to know more about? What additional information or types of sources could be useful for this project? You should use the feedback from your peers and instructor to write and revise your formal proposal due Sunday. Please check the Announcements throughout the week for more clues and helpful hints.

Organization

The company I have chosen is the starbucks. The company has a great potential to make profits within the United States and the whole world at large. Therefore, I have associated myself with starbucks for a longer period over the social media. Moreover, I have had a chance to use their products in one of the open stores in our community. They have had the best way of encouraging employees in their stores regardless of the age, race, and gender. Thus, starbucks has encouraged the ethics and open minded employees within the company.

Problem to address

The problem that will be addressed is taking care of all market segments. To elaborate, all stages of market segments have not been taken care of. For instance, millennial do not like coffee but instead, they like other foods like chipotle. Starbucks will therefore, use all ways to cover all generations once I address and solve the problem.

Audience

The primary audience here will be the stakeholders within the company. They will be able to make decisions directly before other employees. The secondary audience are the employees and consumers.

Information I need

The research sources are the internet, date bases from the New York University and the school text books. Besides these, i will interview some of the employees within the company or the ones who have worked within the company a few years ago.

There are no questions about the proposal format, layout, and the bibliography. The project will be designed appropriately using the required format.

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