Unit 4: Discussion 9 9 unread replies. 9 9 replies. Directions After reading Chapter 9 of our text, conduct research and present the class with 1) the mission, vision, and value statement of an actual firm 2) whether or not you feel the firm has been successful in adhering to their statements and 3) provide examples to support your response to number 2 In formulating your responses remember to: Review the Unit Discussion Rubric in the Course Information Module on the Assignments and Grading Page. Post your initial response to unit’s discussion topic no-later-than Thursday Apply real-world examples to further illustrate your understanding of the topic at-hand Provide a response to at least two posts left by a classmate of which furthers class discussion and/or aids in the understanding of the concept at-hand by Sunday

Google’s Mission, Visual, Value Statements

According to the balance.com, the mission statement for Google is “to organize the world’s information and make it universally accessible and useful.” Their vision statement is “to provide access to the world’s information in one click.” Also, the firm’s value statement is the dedication to innovation.  The mission, vision and value statement are a reflection of the success made by the company globally. Since the firm’s inception, they have followed the mission, vision and value statements which have led to their current position among the top valuable brands globally (Farfan, 2018).

The mission statement of the company defines the business strategies of the company, for instance, the development of new company’s products. Similarly, the vision statement is the force behind the achievement of new heights in their growth such as speedy innovation. The accomplishment of the company is straightforwardly linked to firm’s efforts in fulfilling the mission, vision and value statements (Thompson, 2017). Thus, these statements are used by the company as the basis for every strategic decision taken. For instance, the vision, mission and value statement are used for the generic and intensive growth strategies. Moreover, the fulfillment of their vision statement has resulted in the company enabling millions of people to access information globally.  

References

Farfan, B. (2018, Mar 29). Google Business Profile and Mission Statement. Biggest Stores & Chains. Retrieved from https://www.thebalance.com/google-business-profile-2892814

Thompson, A. (2017, Jan 28). Google’s Vision Statement & Mission Statement. Business, Management. Retrieved from http://panmore.com/google-vision-statement-mission-statement