Time Management

OK, as Robin Williams says, it’s all about educating your eye. Once you start doing that, you can improve almost any printed material for school, work or even your own business. Note:  I understand that time management is important to students. Finding an efficient way to do an assignment is admirable.  But more and more (I recognized a whole lot of them last semester! People used the same articles!) students are just grabbing ads from a web article about bad ads.

DO NOT just go to the web and search for articles about “bad” or “good” ads and use those examples.

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The idea is that you look around at the ads you encounter in your own experiences –  with your own educated eye – and find your own examples.  Heaven knows you are confronted with ads all day long. Visit https://en.wikipedia.org/wiki/Time_management for more information

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A)      Find one print ad, or online ad or web site home page – any subject, from anywhere –  newspaper (if you can find one, anymore!), magazine, direct mail, etc. – or a screen capture/photo of an ad online that you feel shows a GOOD use of CRAP principles – Contrast, Repetition, Alignment, and Proximity.  Write at least 100 words on why you think it’s effective. No more than 250 words. Be sure to address each principle.  Note:  repetition can be tough in a single ad- it’s more a function of longer pieces – but it DOES occur in a single ad or web page.  Like making all the prices red, for example. So they’re easy to see, and reader knows that number is a price.



B)      Find one print ad, or online ad or web site home page, any subject, from anywhere, as above – that you feel is BAD – it ignores effective CRAP design principles.  Write at least 100 words (no more than 250 words) on why you think it is NOT effective. Be sure to address each principle.


Be sure to include (in ONE file if possible please)

1)    One good ad and one bad ad  – just snap a photo of them, that’s ok

2)    Your mini-essays about each ad – why one is good and one is bad – be sure to address each CRAP principle.

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