The Challenge of Increased Competition in the Grocery Industry: The Case of New World Supermarket

Introduction

New World supermarket is one of the leading supermarket chains in New Zealand, owned by the leading grocery supplying organization Foodstuff New Zealand. Established in 1963 as the first Foodstuff New Zealand’s supermarket brand, the supermarket chain has undergone a period of extensive growth and is now available in the major cities and towns in New Zealand (New World, 2016). However, the grocery industry in New Zealand has undergonea transformation over the past few decades, with more supermarket chains and non-traditional retailers entering the market (Clark, 2016). This means that New World supermarket now has to cope with increased competition, a fact that has emerged as one of the most significant challenges the company faces. For New World Supermarket to remain relevant in the New Zealand grocery retail industry, the company needs to come up with appropriate strategies to best address the challenge of increased competition

Don't use plagiarized sources. Get Your Custom Essay on
The Challenge of Increased Competition in the Grocery Industry: The Case of New World Supermarket
GET AN ESSAY WRITTEN FOR YOU FROM AS LOW AS $13/PAGE
Order Essay

An Overview of New Zealand’s grocery industry 

The grocery industry in New Zealand is dominated by 2 players, namely Progressive Enterprise and Foodstuff New Zealand. Progressive Enterprises controls a total of 165 supermarkets spread across New Zealand. On the other hand, Foodstuff New Zealand owns three different supermarket chains namely New World, Pak ‘nSaveand Four Square stores.  The New Zealand grocery consumers are described as being one of the most price-conscious shoppers in the developed world.  As of 2010, the New Zealand grocery and supermarket industry was valued at NZ$16 billion (StuartAlexander, 2016). According to Euromonitor(2016), 2015 was a good year for the retail industry in New Zealand due to the positive growth the industry experienced. According to the Euromonitor report, Progressive Enterprises and Foodstuff New Zealand were the leading retailers of 2015, with grocery channels, especially supermarkets, contributing to the largest share of sales. This is a clear indicator that supermarket chains play an important role in the country’s retailing industry. The same report reveals that traditional channels such as supermarkets are facing increased competition from new entrants.

The significant change in New Zealand’s retail landscape has seen consumers become increasingly sophisticated, with many placing emphasis on value as well as a better and memorable shopping experience. The main players in the grocery industry have in the past…………………………………

Grand Paper Writers
Order NOW For A 10% Discount!
Pages (550 words)
Approximate price: -

Our Advantages

Plagiarism Free Papers

All papers are written by the best professional writers to ensure 100% originality. We always provide plagiarism reports whenever we deliver completed papers.

Free Revisions

All papers by Grand Paper Writers are completed and submitted on time. This timely delivery of papers gives you time to go through the paper before the official deadline.

Title-page

As an additional service, we will provide a title page that precedes the contents of your paper. Here, you will provide your personal details.

Bibliography

We also ensure that we provide an extra page for the references or bibliographies following referencing rules.

Originality & Security

At Grandpaperwriters.com, we guarantee students for the provision of security and original work. All your personal information is handled with confidentiality and is not shared with third parties. Additionally, we ensure that we provide original content with accompanying plagiarism reports to show originality.

24/7 Customer Support

Our customer support team is always available 24/7 to provide instant responses to any queries raised by students.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

Grandpaperwriters.com has the best professional essay writers for quality services.

Pricing

Flexible Pricing

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Communication

Admission Help & Client-Writer Contact

Grandpaperwriters.com provides an interactive portal where students can communicate directly to their writers.

Deadlines

Paper Submission

Here, a Grandpaperwriters.com, we do not compromise on the time of our clients. We always deliver all completed papers on or before the deadlines.

Reviews

Customer Feedback

Grandpaperwriters.com appreciates feedback from our clients to help us improve the delivery of essay writing services. As such, we are constantly changing our policies to ensure maximum customer and writer satisfaction.