? About BRANDIX
? Management Functions
? Interrelation of functions
About Brandix Lanka Ltd
This was started in 1970 and itis established as Firoze Limited.After 2002 itis formed
as Brandix Lanka Ltd the brand-new name and recognition would become aone of the
branded apparel company in Sri Lankan garment sector. This is one of the respective
largest apparel business with an annual turnover of over US $ 500 million. This
company is providing employing opportunity for over 48000. This is supported by 42
manufacturing facilities located with Sri Lanka ,India and Bangladesh.
company provides apparel, casual wear, lingerie, t-shirts, textiles, buttons.
? CUSTOMER SERVICE
? LEARNING AND DEVELOPMENT
? OWNERSHIP AND COMMITMNET
To be THE inspired solution of branded clothing
Their mission is, to help people and organization do meaningful
business with one another,
efficiently & effectively, using most appropriate and suitable
Management is very important part in every company. It is very
essential and needed to run all types of organizations.
A group of
people work together to achieve set of goal in efficiently and
effectively by using management functions. There are basically four
special functions in management process.
The planning is the first function of the management process that every
organization may be used. They create agoal and developing astrategic
method to accomplish that goal. Planning relates to aprocess of looking
into the future and expect what will happen in future. This goal should
include specific,measurable,attainable,realistic and timely.
The benefit of planning is to provide direction where the efforts should
be channelized to attain the desired results in the most efficient way.
Direction helps to conduct the organization by giving instructions as
what to do next.Most of time organization are using systematic
planning to manage resources and gain successful output at the end. So,
proper plan helps to focus both managers and employees to achieve
The planning process of Brandix Lanka Ltd,
Their goal is to provide branded clothing for their customers. This
industry is always under constant pressure and competition. Textile
industry is likely to change every minute because of the new
technology, so they have to adjust their production due to changes to
satisfy customer expectation. Instance of this Brandix used to use
various production system and production planning to increase their
Production planning in apparel industry,
? Volume of production
? Nature of production process
? Nature of operation
Volume of production :
The quantity of production planning could be determined by the
Nature of production process :
The production should be specific, very casual informal and creative
by using skills and knowledge of individual persons. The Brandix is
using mass production.
Nature of operation :
They are using continuous manufacturing process.
Production planning system :
1. Product planning system -The development of product based on
market necessity. It includes fashion forecasting, customer research,
development of protocol etc.
2. Process planning system -The activities that are required to
accomplish expect demand.
Level of production planning :
Directing and making decisions on allocating itsresources to follow
this strategy. Specifically,it is along run planning carried out at the
top management level and concentrate on product lines, divisions,
markets and other business units.
The decisions make by the middle level of management in an
organization. The decision making time period is between 6-18
months. It indicates the employment plans, quality plans, material
supply plans, expansion plans in the industry.
The decisions make by the first level of management and they
involve decision making at day to day operations.
Organizing is the process of arranging people and other resources to work
together to accomplish agoal. The system of tasks, work flows, reporting
relationships, and communication channels that link together diverse
individuals and groups. Organizing use to create structures by divide up
the work, arrange resources and coordinate activities.
There are many structures that organizations use to accomplish their goal
effectively and efficiently.
Formal structure: This is describing reporting relationships and the
formal arrangement of work positions within an organization.
? The division of work.
? Supervisory relationships.
? Communication channels.
? Major sub units.
? Levels of management.
Different types of structures,
People with same skills and performing similar tasks are grouped together
into formal work units.
Benefits of functional structures:
? Economies of scale.
? Task assignments consistent with expertise and training.
? High-quality technical problem solving,
? In-depth training and skill development.
? Clear career paths within functions.
Group together people who work on the same product or process, serve
similar customers, and/or are located in the same area or geographical
Use in complex organizations.
Benefits of divisional structures:
? More flexibility in responding to environmental changes.
? Better coordination.
? Clear points of responsibility.
? Skillfulness focused on specific customers, products, and
Combination of functional and divisional structures to gain advantages
and reduce disadvantages of each.
Benefits of matrix structures:
? Better cooperation across functions.
? Improved decision making.
? Better customer service.
? Better performance accountability.
? Improved strategic management.
The new development of organization structures,
1. Horizontal structure
2. Team structure
3. Network structure
Brandix uses matrix structure and new structures to accomplish their goals.
At brandix they believe their employees as lifeline of their organization. They believe
that their employees are inspired people. They empower and motivate their employees
to create new unique innovations both at work and personal lives. They always try to
provide an inclusive work environment for their employees. They aspire their
employees to become the best version of themselves. Brandix believe that learning is
acontinuous journey to become professionals in the business world. So they provide
training and development programs to sharpen the employees talents and skills.
? Best practice
They are treat their employees both men and women equally when paying
salaries,recruitment, selection,promotion training. They are maintaining
direct, honest and open relationship with their employees. They are using
highly safety management system to protect their employees.
? Talent development
All employees have access to learning and development tools. They
organize some leadership programs to develop their employee sskills.
The Brandix College of Clothing Technology (BCCT) has been offering
pioneering clothing technology courses since 1996, for school leavers and those
who like to involve to the clothing industry. They offer 100 special technical
courses that includes fabric technology to merchandise, advance pattern making,
production management to sewing machinery skills etc.
The process of inspiring others to work hard to complete important tasks.
Every organization try to work according to avision and leader conduct
their employees to accomplish their goal in an efficient and effective
manner. The leadership factors help to advice and guide the subordinates
to work according to the procedures and methods. Communication and
motivation are very important facts in leading process.
Nature of the leadership,
Power :make things happen the way you want.
Two sources of managerial power:
? Position power.
? Personal power.
The essence of leadership is follower-ship. Leader scan influence the
follower sbehaviour in many ways. Leaders can empower others.
Traits that are important for leadership success:
? Cognitive ability
? Business knowledge
? Honesty and integrity
Leadership behaviour is very important for every company because their workers
follow their leaders.
Basic area of leadership behaviors:
? Concern for the task to be accomplished.
? Concern for the people doing the work.
? Mr Priyan Fernando is the current chairman in the Brandix.
? Mr Ashroff Omar is the group chief Executive officer and Mr Hasitha Fernando
is the finance director at Brandix.
? And there are four directors in the board of director in the brandix and they are
Mr Aslam Omar, Mr Feoz Omar, Mr Ajith Johnpillai and Mr Dave Ransinghe.
Brandix provide group wide leadership training to develop leadership bench strength
? Employee engagement
Their orienting as an employer of choice among the most skilled and
qualified. Employee Councils function is the main channel of
communication between employees and management of Brandix. They
motivate their employees to face new challenges and make platform to
celebrate their achievement. In every year they organize Rasadiya
Mangalya award ceremony to give awards to their employees for their best
Brandix is using leadership styles to handle their workers.
1. Autocratic – Boss centered to leadership.
He/she centralized approach to making decisions.
He tells people what to do and expect them to follow.
There is high follow distance between the boss and other people.
It is an appropriate legitimate style of the leadership.
The benefit of this style is that employee work hard when the
leader is present.
2. Democratic – Group centered.
People tend to talk each other and gather feed back about the
This help to see the people stand on issue.
Give freedom to say anything.
Followers work hard without the leader present.
3. Laissez-faire -It means than hand off .
Workers are highly motivated and highly educated experts.
Acts with ado the best you can and don tbother me attitude.
Brandix most of time uses democratic and laissez-faire style.
Controlling is avery important function of management. Controlling checks mistakes
and tells us how to face for new challenges. The success of an organization is engage
with controlling. It is the last function of management process.Managers monitor and
adjust how efficiently and effectively an organization and its members are performing
the activities essential to achieve organizational goals.
Formal, target-setting, monitoring, evaluation and feedback systems that provide
managers with information about whether the organization sstrategy and structure are
working efficiently and effectively.
Three types of control
? Feed-forward control -Anticipating problem before the occurs.
? Concurrent control -Manages problems as the occurs.
? Feed-back control -Manage the problem after they occurs.
The steps of controlling process:
1. Establish standards of performance, goal or targets against which performance is
to be evaluated measurement of actual performances.
2. Measure the actual performances.
3. Compare actual performance against chosen standards of performances.
4. Evaluate result and initiate corrective action if the standard is not being achieved.
Controlling at Brandix,
Brandix enables to use well control in documents. All documents should receive
approval before use. And also they are having good control in marketing function to
increase sale volume, market share and profits. Financial control also very
important for every company. This helps to owners to determine financial strength
of the company. Brandix is focus on human resources management when hiring,
training and recruiting the staff. Because employees skills are very important to
achieve organizational objectives. They also focus on quality control because it
helps to increase to attract more customers.
Principles of management lecture notes discussed in the class