successfully partner with brand/celebrity?

I need an informative, structured article on the topic of getting into a mutually successfull partnership with brands/celebrities. Business article, but clients and celebrities/brands oriented, generally human-focused. We also need you to include some industry stats, facts (biz likes numbers) – quantitative; Would be good to include some mutual risks & opportunities; I’m sure you will do your own research, but please see some inspiration below: Most articles are with minimum or with no value at all: http://techcrunch.com/2013/01/05/there-is-more-to-scoring-a-celebrity-endorsement-than-just-a-name/ some are a bit better: http://startups.co.uk/how-to-get-a-celebrity-to-endorse-your-product/ https://www.entrepreneur.com/article/246361 http://www.pma-anz.com/userfiles/files/Nguyen%20Vuong%20PMAFC%20CP%20Project.pdf some of them starts to be good and informative: http://www.forbes.com/sites/pauljankowski/2015/03/02/9-steps-to-creating-successful-brandcelebrity-partnerships/#2edd64296c58 http://rameyagency.com/sharing-the-spotlight-what-do-celebrity-endorsements-bring-to-a-brand/ We need an article which is more informative than those……….