Why is it important for organizations to define their products accurately in order to engage the customer in marketing efforts?
Expert Answer
The organization will give the products more detailed manner because product description says that what the company have covered about the product and what company has considered to finish the product.for example a car will have specifications,people always used to compare the products so they can have the best products for their price .they need to spend their money wisely so they will look for a paticular thing that is not present in the other car so such details are more important to established the car in the mind of the audience.some companies bring the cost low with the same specfications of the other car
this makes the people to think about two cars which one to buy. so the company try to impress the people with the best brand ,best product and best service with the amount they paid for the product.