Solved: Why are consumers so willing to rent from Redbox?

The main reason is the Consumers are willing to rent the Blue-ray DVD from Redbox because they are providing it cheap and the wide availability . They have DVD kiosk machines installed at places from where the customers can easily avail the DVDs on rent. Instead of purchasing the Blue-ray DVD they can pay less by taking it on rent also their 3,000 kiosks are installed nationwide this is the reason the customers are willing to go for Redbox

your comments are highly appreciated.