Why are consumers so willing to rent from Redbox?
The main reason is the Consumers are willing to rent the Blue-ray DVD from Redbox because they are providing it cheap and the wide availability . They have DVD kiosk machines installed at places from where the customers can easily avail the DVDs on rent. Instead of purchasing the Blue-ray DVD they can pay less by taking it on rent also their 3,000 kiosks are installed nationwide this is the reason the customers are willing to go for Redbox
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