Solved: What tactics should be used in revenue management during high demand?

Revenues are high when demand is more than supply. When the demand is high the firm aims at generating huge profits by seeking high profitable bookings rather than high volume ones. Profitable bookings will fetch more revenue that’s the volume. The tactic requires to quote high prices in the event of high demand to improve its profitability. These tactics if followed in revenue management will improve the profitability of the firm.