Solved: What is your perspective on the tracking of customers’ buying habits by the shopping

Analyzing the consumer buying habits is quite important for the managers of the organization. This analysis can help the organization to determine its marketing mix which is the combination of four different marketing elements namely product, price, promotion, and place.

The analysis of buying habits of the customers facilitates the managers to determine what kind of sales promotion initiatives attract the customer more, what are the different factors which compel a customer to buy the certain product, what are the various factors which are taken into account by the customers before making any buying decision. On the basis of all these factors, the marketers can develop various strategies to appeal the customers and producing those products which are able to fulfill the needs of the customers. With the help of this analysis, the marketers can make the various policies such as product quality, pricing, distribution, advertising, and sales promotion activities.