Solved: What are the key terms used in You Can Negotiate Anything by Herb Cohen and what

The key terms used in You Can Negotiate Anything by Herb Cohen are power, time and information.

Power – the negotiating power increases if you have power. The ability to create competition also creates power. Power is created by persistence, precedence, patience, empathy,legitimacy and expertise.

Time- it is another factor which strengthens the bargaining power. The more time you have the stronger and better will be your bargaining power. The patience is the key to achieve the desired result in negotiation.

Information- if you have done your homework and have information on key factors then the case of negotiation becomes strangest and achievable. Cohen is keen on picking unintentional cues from the other side.