What are some recommendations for ways that Redbox can maintain its market share?
In order to maintain the market share, Redbox should continue to have major focus on fulfilling customer needs. It should also have a keen eye on the emerging trends in the industry such as VOD (video on demand) and internet streaming.
It can also consider joint ventures or strategic alliances to enter the online streaming industry. Again strategic alliances with production houses would also be beneficial.
It can also consider expanding in markets outside of US, which has got promising potential. It can offer specialized offerings to low income families, mobile phone users to incentivize them to turn towards Redbox products that would drive its revenue and profitability.