Solved: The principle ways to collect new or primary data for a marketing study are by watching

Primary data are collected from primary data sources by the researcher. Primary data sources are source from where the researcher obtain original data and are created during the time of research. Primary data sources provide data specific to the individual’s needs and can be controlled easily.

Primary data provide original and unique information and are more reliable than secondary data. Obtaining primary data is a costly method and time consuming.

Primary data ca be collected by: –

• Watching people – Example – listening to speeches and photographs, audio recordings, video recordings, films.
• Asking them questions – Example – Conducting interviews and surveys like public opinion polls.