Solved: my product is count steps so what is the product demand ,

COUNT STEP PRODUCT

PEDOMETER – It is used to measure eeryday physical activity such as walking, rinning, an jogging & climbing stairs.

PRODUCT DEMAND

Increase in healthcare issues, awareness campaigns, and technological advancent through connection of pedometer with digital world are the major factors driving the global pedometer market.

Product demand has been focused for health and fitness people.

Rising physical activity and new technological advancements in the connecting pedometer with cell phones, smart phones is fuelling the expansion of the pedometer market.

CUSTOMER EXPECTATIONS

• Most reliable
• Accurate
• Quality product
• Customer support and others

All these are the general expectations of customers for pedometer.

TARGET SEGMENT

A large people suffering from lifestyle related diseases and preventable welfare diseases.

The global pedometer market has been segmented into

• Product

1. Piezometers – generates electric charge when subjected to movement and the voltage oscillations are used to record steps.
2. Spring levered – moves in response to the vertical movement of hips, as one is walking or running

• Distribution channel

1. Online
2. Retail store
3. Supermarkets and others

• Region

1. North america – ( U.S. and Canada ) accounts for a major share of the pedometer market. Increased awareness about physical activity, adoption of connected devices, increase in product range are some factors for the demand of the product.
2. Europe ( Poland and Russia )
3. Asia pacific ( China, India, Japan, ASEAS, Australia and New Zealand )
4. Latin America – ( Mexico, Brazil, Peru, Chile and others )
5. Middle East & Africa – ( GCC, Southern Africa and North Africa )

Rise in number of lifestyle diseases , rising awareness about physical activity benefits, and low cost pedometer devices are major factors in expansion of the product in developing countries of Asia Pacific.

KEY PLAYERS IN THE MARKET / COMPETITORS

• WELOOP
• HUAWEI TECHNOLOGIES CO; LTD
• LIFESENCE GROUP
• XIAOMI INC.,
• NIKE
• JAWBONE
• OMRON CORPORATION
• IWOWNFIT

These companies are offering pedometer products in the global market and compete with each other.