Solved: Maslow’s hierarchy of needs is too simple to be

. Maslow’s hierarchy of needs is too simple to be of any use to marketers. Discuss.
2. What are the major demographic changes in Australian society and what marketing strategies can marketers employ accordingly?

Expert Answer

1.sucessful marketing persuades a prospective client to purchase the product or service you are selling.One of the most effective ways to accomplish this is to appeal directly to one or more of his basic needs.many business students are taught to view maslows hierarchy of needs as a guideline against which to target marketing efforts,arguing that success depends on meeting one of maslows identified needs.Although other needs theories also have relevance,maslows needs hierarchy mains the foundation for many fruitful psychological approaches to marketing.

2.Major Demographic Changes in Australian Society

As in all other developed countries,Australias population is ageing,with the key drivers being low fertility rates and increased life expectancy.The representation of older people has increased progressively over the last century (from 4% in 1901 to 24% in 1940-45,then increased to 30% in 1957-66,and fell thereafter to 19% in 2007-10.These two groups are traditionally considered as dependants.

The Australian Bureau of Statistics(ABS)has projected that by 2056 ,the older dependent-aged people will represent 23-25% of the Australian population,while the younger dependent-aged group will make up only 15-18%;by 2101the development of strategies to minimise and handle the associated economic and social implications of having an ageing population represents a key priority,explored since 2002-03 by Australian government in its inter generational report.

Despite its challenges,an ageing population is also a prime reflection of a nations sucess in preventing material and infant mortality and improving health,there by increasing life expectancy.its also has profound implications within and beyond families.

Demographic changes such as these have marked impacts,not only on the nation,but also on families.in addition,extended periods of participation in education and increased involvement,especially of women,in paid employment,contributed to shaping patterns of couple formations and dissolution,which today differ substantially from the patterns apparent during most of the 20th century.Family size have become smaller and many women now become mothers much later than was the case for previous generations.many children also live with only one parent and have the other parent living elsewhere.

Marketing Strategies:

marketing strategies that marketers employ accordingly are

Cause marketing
Close range marketing
Relationship marketing
Transactional marketing
Scarcity marketing
Word of mouth marketing
Call to action marketing
Viral marketing
Diversity marketing
Mass marketing

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