Solved: Innovation for Southwest Airlines What is their track record in innovations?

Southwest Airlines (SW) has been innovative in terms of practices and staying different to create an unique identity for themselves.

They started off with

Excellent Quality of Service

And operational Efficiency

In the next level of innovation they have reduced the cost and added efficiency through

• Fuel Price Hedging
• Boarding Process re-engineering
• Aircraft savings
• Innovative Service of Ding!, that helps provide the best fares to the selected customer.
• Service Leadership and customer orientation for the long run.

So, SW has been doing a lot more as compared to other Airlines, and more so as compared to Low cost carriers.

They have tried to remove or diminish channel conflicts for the most loyal customers, provide great experience and gain customer loyalty through minor an incremental innovation.