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Independent consultant working for Phillip Morris. Competitors are alleging that in important developing markets such as Turkey, Philip Morris created special tobacco blends containing additives that give brands such Marlboro an extra kick. If summoned before the firm board of director what advice would you give regarding the company policy on this issue?
Expert Answer
When competotors alleged that there is fault in the product as an independent consultant my advice to the board of director will be concise and clear that whether Phillip Morris blend such additives in its brand Marlboro to have impact on the market.If it is doing this is it allow legally or is illegal.If it is legal then there will be no problem and if it is illegal or cause health problem to the consumer due to the additives then Phillip Morris should withdraw the products from the market.Because a company should not cause adverse health impact to the consumers for the shake of earning profit.It is illegal and immoral.
