How important do you think the mission statement is in the day-to-day work life of a company’s employees?
Does a company’s mission statement really have the impact and live up to it purpose?
Does a mission statement have enough of an impact on it customers to influence top line revenue?
Mission Statement states what the company actually does. It is specific enough so that people understand what a company does and how it may differ from its competitors. For employees, goal of the mission statement is to give employees something to reach for and be clear and specific enough to build the brand and affect public perception of the company.
The companies that I have come across I have seen that the mission statement does have an impact on the performance of an employee. It kind of reminds them what do they want their potential customers to know about them? How do they want to be viewed by others in the industry?
A mission statement portrays the company’s functioning through a statement and influences customers to some extent, for a purchase, thus affecting the top line. Customers generally prefer to experience the product before they decide on something but the first impression, often, is made by the mission statement, SO the initial revenue can be attributed to the mission statement to some extent.