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Solved: Hi There , I am trying to complete my assignments in "Operations Management "

Hi There ,

I am trying to complete my assignments in “Operations Management ” Below is one such case study i need your assistnace to solve —

Mini Project : refer details in the image attached along with question

1. SevMINI PROJECT report that covers the following aspects of the loca- 1. Several cities now have chain stores that sell a vari ety of goods. These chain stores may be like Viveks tion decision-making framewoek (a) What are the important factors that drive the choice of location in each of the two examples that you have studied? How important are they Garment manufacturers (such as Raymonds) supermarkets (such as Food World and Big Bazaar), high-end malls(such as Shoppers Stop and Life Style), and eating outlets and joints (uch as Cafe Cotfee Day). Select two such categories of chain stores for the study. Visit the chosen chain stores, interview the operations manager and the owner of the franchisee and elicit information on the various factors that are important for choosing an appropriate site for locating their retail outlet. For the important factors identified, obtain the rel- of the factors as perceived by the a final (b) Are there significant differences between the importance of the factors in the two examples that you have stodied? Explain why these dif (c) If a new player wants to set up an operation in the same area as the one that you have looked at, explain how you will advise the new player oa its choice of an appropriate location for

Case Study: Hazel (Page 38, Operations Management, William J. Stevenson, 11e, McGraw Hill Education)

Problems:

Reliability (Page 179 – 181, Operations Management, William J. Stevenson, 11e, McGraw Hill Education)

LP & Transportation Model (Page 367 – 368, Operations Management, William J. Stevenson, 11e, McGraw Hill Education)

Decision Theory (Page 227 – 231, Operations Management, William J. Stevenson, 11e, McGraw Hill Education)

Line Balancing (Page 278 – 279, Operations Management, William J. Stevenson, 11e, McGraw Hill Education)

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Expert Answer

1.

Two categories of chain store

  1. Pharmaceuticals – Rite Aid
  2. Department Store – Nordstorm

Factors important for the appropriate site for locating the chain stores-

  1. Pharmaceuticals – Rite Aid – Must be easily accessible to a large population, so shopping complex, highway complexes, hospital premises, college campus etc.
  2. Department Store – Nordstorm – Since as such not any emergency purchases, the same can be conveniently located in a posh area with mediocre density level

2.

The significant differences between the importance of the factors in the two examples-

  1. In the Rite Aid, the location plays a major factor as the purchases are of exigency nature. If delayed this can cost in terms of human life.
  2. In the Nordstorm, the location is relevant but the purchases are made in a more leisured manner. Even if the store is located at a bit far distant place, the demand will not be greatly affected.

3.

If any new player is coming up in the arena-

Pharmaceuticals- It would be best if located in a highly dense place. Moreover if some space can be rented in any hospital premises this would enhance the effectiveness of the new pharmacy in terms of catering to the need of the patients. Also this will ensure monetary assurance.

Department Store- If the new store is located in an area with continuous visitors or a residential place, this would let the store to function properly.

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