Find a recent article on the strategies of an organization in an industry of interest to you. Publications such as the Wall Street Journal, Bloomberg Businessweek, or Fortune are potential sources for you.
Read the selected article
Navigate to the threaded discussion below and respond to the following questions:
How does this strategy distinguish the company from its competitors? Provide a detailed explanation for your evaluation that demonstrates clear, insightful critical thinking.
Is this strategy likely to be effective at promoting a sustainable competitive advantage? Why or why not? Provide a detailed explanation for your evaluation that demonstrates clear, insightful critical thinking
Your initial response should be 200 to 300 words in length, include two OCLS sources that are properly cited
Here the article I have selected is Apple’s Next Big Thing : Augmented Reality from Bloomberg
Augmented reality is a live direct or indirect view of a physical real world environment whose elements and features have been augmented by computer generated sensory input such as sound , video ,graphics and or GPS data . As per the article Apple is after Augmented Reality in a big way and is expected to have a game changing effect that the smartphone have had . Now this strategy of Apple distinguishes it from its competitors in the sense that Apple is thinking way ahead where as others in the industry are still focusing on the current features and the price of the products . At a time when Nokia which was once a leader in mobile handsets have launched some of the cheapest handsets and others like Samsung & HTC are still focussing on the current smart phones Apple is thinking out of the ordinary next practical thing which will be a reality in near future . Apple has long been a need generator at some thing which is sustainable and its competitive strategy has always been developing a competitive advantage on account of being a first mover in technology and then delivering the best products in that segment for the niche market . And one of the most important thing which will play a crucial part in ensuring that strategy is a success and Apple is effective at promoting a sustainable competitive advantage is that it is bringing its smartphone experience into it . So Apple has some thing to fall back upon to seek guidance.