Solved: Define product positioning. what are two approaches to product positioning? give

Product positioning is how the customers percieves our products as a Brand, therefore product positioning:is defined as the place a product occupies in consumers’ minds based on important attributes relative to competitive products

Two Approaches to Product Positioning

1.head-to-head positioning-nvolves competing directly with competitors on similar product attributes in the same target market

2.differentiation positioning-involves seeking a less-competitive, smaller market niche in whicht o locate a brand