Solved: Competitive Advantage Attempts for cost leadership? If not what will be their major

Attempts for cost leadership? If not what will be their major reasons for Southwest Airlines

The airline industry is an industry where it is difficult to gain profit without charging high rate for air tickets. But Southwest airlines has managed to offer low fares for air tickets and manage the business efficiently more than any other organizations and became the cost leader. They have managed to reduce the fares by limiting the additional benefits of air travel given to customers and minimizing the time the planes spend between tarmacs and keep them flying.

Attempts for product differentiation? If not what will be major reasons? What product differentiation would you suggest to them for Southwest Airlines

A differentiation strategy requires that the firm possess a non-price attribute that distinguishes the firm as superior to its peers.Yes, southwest airline has attempted product differentiation. Southwest airline provides lot of offers to the passengers including the low pet fares. Southwest airline allow small cats and dogs I flights to compete with its rivals. They have cut down the extra benefits enjoyed by flight passengers and provide low cost fares. I think they concentrate on this area since some passengers are keen on enjoying the air travel along with that enjoyment and give more importance for customer satisfaction. When they reduce the time the planes spend between tarmacs and keep them flying, employees’ gets tired and the aggressiveness and loyalty of employees towards the company gets affected. Southwest should give concentrate on improving employee satisfaction also with customer satisfaction.

Any attempts to focus on niche markets? If not what will be major reasons for Southwest Airlines

Examples of firm using a focus strategy include Southwest Airlines, which provides short-haul point-to-point flights in contrast to the hub-and-spoke model of mainstream carriers. Southwest is focused on low fare segment and try to offer the unique service for the chosen market segment.

Any attempts for quick response for Southwest Airlines

When southwest Airlines was moved out of the Travel Reservation network by the attempt made by other airlines south west has launched ticketless to help the travelers who failed to get the tickets for southwest. Southwest has won many battles and it was awarded for best on time performance, best baggage handling, and fewer customer complaints for many years. Southwest hire employees who are spontaneous in action for quick response.