Solved: Can Whole Foods find its way back and serve its primary customer base

Can Whole Foods find its way back and serve its primary customer base

Expert Answer

I think Whole Foods can find its way back and serve its primary customer base. The Amazon deal is going to help the company in a major way. Whole Foods started as a mission-driven company to provide high-quality organic food to people at a premium price. Therefore, it did not target the mass market but it targeted a health-conscious niche market who are ready to pay a higher price. Gradually Whole Foods lost its mojo as a number of competitors like Kroger and Wal-Mart came in and provided same values to customers at a lower price.

I think in order to recover from the current decline, Whole Foods need to re-define its strategies. It must either provide much higher values to customers through higher quality, more choices, more convenience or more engagement at the current prices or provide the same values as the customers are providing at a lower price. It needs to use technology extensively to lower cost and create value. I think Amazon is a revolutionary value-creating company would help Whole Foods create more value for consumers and reduce costs.

Whole Foods need to reconnect with its primary customer base by focusing on quality and health-aspects. It must engage and connect with this customers by providing a whole-new in-store experience and highlighting the renewed focus on Whole Foods in providing amazing quality and values at a competitive price.

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