Solved: Briefly describe one (or more) of the cross-functional supply chain drivers for a

Answer:-

The main drivers of supply chain performance comprises of various cross-functional drivers: Information, pricing, and sourcing. Google utilizes information to attain the balance between efficiency and responsiveness that excellently meets the requirements of the organization’s competitive strategy. Google utilizes information to partner closely with sales, engineering, finance, marketing and various product players across Google to comprehend their objectives, opportunities and vision for strategic assignment. Google’s mission is to categorize the world’s information and then make it internationally useful and accessible (Lockamy, 2004).

Through information driver, the company’s consumer hardware team designs, researches, and develops new hardware and technologies to make their user’s relations with communication quicker, seamless, and more powerful. The driver helps Google to define the product roadmap, overall strategy, and feature/technical specifications for new products and services based on the user needs, long-term product vision, market and technical trends, and also platform capabilities.