Solved: After reading the Stealth Marketing: How to Reach Consumers Surreptitiously article

Stealth Marketing: How to Reach Consumers Surreptitiously article

Stealth marketing:- Stealth marketing or undercover marketing or buzz marketing is a marketing strategy that is used to marketing or selling a product to the audience without knowing them they are being marketed to. There are many strategies that are used for the stealth marketing to advertise a product in the market.

Six strategies that we found to be most unethical with examples are:-

1. Undercover Actors/Actresses in Celebrity marketing:- With the help of celebrity marketing Sony Ericsson hired actors and actresses and pay them to market their mobiles to attract audience.
2. Product Placement:- Many brand products had been put in movie scene to attract the audience. For example FedEx in Cast Away.
3. Fake Media:- Fake blogs showing some products has been launched in many other countries but the information about the blogger is not able to access. Jim and Laura created a fake blog about their visits of Wal-marts across different states.
4. Fake Controversy:- By spreading fake news over news channels and through social media just to capture the emotions of audience. For example: Starbucks famous Christmas mug collection was just a simple solid red cup but the controversy over news channels makes it very popular.
5. Marketing on blogs by paying bloggers to write about you:- Some people market their products by paying bloggers to write about their product on their personal blog which is unethical as per the marketing rules.
6. Building web sites that recommend your product but don’t disclose the information who built them:-Some people build fake websites to market their product without any personal information, that is also a wrong way to do marketing about your product.

If i have to market my product then i can go for the celebrity market and all the strategies discussed above but under the ethics of marketing. Transparency should be there to make your product a brand product in the market. Fake commitments and fake marketing strategy no longer work for your product. So market your product but under the ethics of marketing only.