Solved: 4. Explain how the categorization of “Rent” by age group could be used in the marketing

The categorization of “Rent” by age group could be used in the marketing of a large apartment complex in the following ways:

• The marketing could be specific to the student’s class and hence the Rent could be promoted as per the requirements that befit the students. It is a very well-known marketing trend of advertising on the websites of the large apartment complex with a special area of ‘Exclusively for students’, in order to capture more tenants as students.
• Various students’ discounts schemes could also be designed and promoted so as to make the students feel more vulnerable towards choosing such an apartment on rent.
• Availing student’s demand could be made easier with the tie-ups of the apartment complex with various Educational institutes in the nearby locality. This tie-up could in terms of sponsorship to monetarily support the organizing of the student’s activities in return of promotional banners on the sites or by hosting of different parties catering to the student’s fraternity thereby spreading a word for ‘Rental accommodation’ among them.
• The ‘Referral’ advertisements and schemes may also do wonder. Asking the current occupants of the complex to refer the landlord’s to their other friends thereby in turn availing some monetary benefit, shall encourage the occupants to insist their respective friends to also join the complex in return of not only monetary benefits but also helping to stay in the community of their close friends.
• Networking is an important way to have more tenants in the residency. Hence various methods such as partying at the complex, residential meetings, etc., shall make the place more happening and thereby enabling the spreading of word in an easier way. These events shall encourage inclusion of the outsiders such a friends of the occupants, in the complex, thereby aiding the promotion campaign.
• The general stocking of basic essentials in the flat such as a vacuum cleaner, iron board or a tool box, which are usually needed by the students but due to the budgetary constraints, it cannot be availed at all times, could be arranged for. This shall indeed help to get favorable responses from the student’s front towards the rental activity.
• More amenities could also be offered to the students such as inclusion of meals, availing of grocery products from the market, commutation facility, etc. all of which would help students decide upon opting for the rental flat.
• Utilizing the social media such a Twitter or Whats App groups, shall also help in advertising the requirements by ‘Age’ better.
• The other categorization of age groups could include an apartment with all facilities aimed for the elderly care people. Accordingly, all such amenities that shall be required for the elderly persons to choose our apartment, could be worked out and promoted accordingly.