Scanning the Environments

For this activity, you must analyze General Electric (GE) using Porter’s approach to industry analysis. Obtain annual reports and financial reports from public sources as well as trade, business, and journal articles for information

Part A    Describe GE, what the company stands for (its slogan), what makes it unique, the direction of its market, its products, and the ways in which the company’s products and strategy are integrated. Include a bibliography of at least six (6) trade or journal sources that you use for your description and the analysis which follows.

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Scanning the Environments
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Part B    Discuss Porter’s approach to industry analysis in relationship to GE using all six (6) forces. read for more information.

Part C     Provide one (1) suggestion for each of the following as it relates to the future of GE: what to watch closely (threats and weaknesses), what to assess for change (opportunities), and what to maintain and build upon (strengths). Then make one (1) recommendation for GE’s next strategic move.

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