Mattel Inc., founders of the Barbie doll, won a big case against their competitor toy doll maker, MGA entertainment Inc back in 2008. MGA complained that Mattel had copied their current range of Bratz dolls with the aim of stealing back MGA’s more significant market share. Typically, the designs appeared too similar together with its disproportionately large heads and slim bodies (McJohn, 2010). Although, the lawyers who handled the Mattel’s case managed to turn the case around with evidence highlighting that an ex-Mattel designer who had operated on the design team for MGA had utilized designs that he had designed while working at Mattel. Moreover, the dolls were still considered the legal property of the Mattel organization.
McJohn, S. (2010). Top Tens in 2010: Copyright and Trade Secret Cases. Nw. J. Tech. & Intell. Prop., 9, 325.