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What are the footwear industry’s top 3 tangible assets, top 3 intangible assets, and top 3 capabilities?
Describe how these asset categories and capabilities impact one another; i.e. how are (or should) they (be) integrated?
Expert Answer
Top 3 tangible assets
- Equipment used for manufacturing
- Land and Building
- Computer software and hardware for design
Top 3 intangible assets
- Patents and Trademarks
- Brand recognition
- Capable employees
Top 3 capabilities
- Design and develop attractive footwears
- High responsiveness against consumer preference
- Producing high-quality products consistently
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When the company has highly capable employees and updated software and hardware for design, it becomes easy to design and develop footwears according to the ever-changing needs of the customers. Therefore, the assets complement the capabilities. Similarly, when equipment for production are apt and of the world-class level, the production process is expected to be streamlined and the rejection rate becomes very low leading to high-quality production consistently. Furthermore, when a company has intellectual property in terms of patents or trademarks, it is capable of securing its designs and there is a lesser chance of the designs getting copied. As a result, brand identity develops and the brand is associated with innovating attractive designs for the customers.
