Assume that the brand manager of Company U has specified a MSRP (manufacturer’s suggested retail price) for brand SUSI of $360. What will its actual selling price be in specialty, mass merchant, and online stores? Show your work. If it costs $138 per unit to produce SUSI, and the MSRP is $360, what is Company U’s per unit contribution margin in each of the three channels of distribution? Show your work. * for #7 and #8 you might want to do your work in a spreadsheet, and then copy and paste into this file.
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Question & Answer: Assume that the brand manager of Company U has specified a MSRP (manufacturer's suggested…..
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