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Brad is working on the creative design for his company’s new ad campaign. This is his first major assignment. His bass reminds him that when writing a headline, it should A) overshadow the visual message. B) be short and use simple words. C) use jargon and complex terminology. E) represent the main text of the ad. An everyday low pricing strategy stresses the continuity of retail prices B) based on variable production costs. B) at a level between the regular price and the deep-discount sale prices of competitors. C) at a price skimming level. D) at a level below the deep-discount sales prices of competitors. E) at a level above regular retail prices. Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant _____, a large number of items in each product line. A) product mix depth B) product line depth C) brand equity D) product line breadth E) product mix breadth One of the difficulties associated with value-based pricing is that A) costs used in that method are difficult to compute. B) it a great deal of consumer research to be implemented successfully. C) value depends on variable costs and not fixed costs. D) everyday low pricing has neutralized the impact of price an decisions. E) only the creator of a new product can fully understand its value to consumers. David’s farm had grown steadily and the products and systems had become more and more complicated. He had been a star representative and had personally serviced and developed all his accounts. In the past year or so, David and his sales colleagues have been changing their approach due to the sales growth and increasing product complexity. Customer relationships are now being handled more and more by _____ whose primary duties are order getting, order taking, or sales support-which is typical of firms experiencing this kind of growth. A) retailer representatives B) customers C) marketing executives D) manufacturer’s representatives. E) selling teams
Expert Answer
Answer
30. Answer is Option E
31. Answer is Option D
32. Answer is Option A
33. Answer is Option B
34. Answer is Option C
