What segments should Tesla’s electric semi-truck market to and why?
Expert Answer
Tesla’s electric semi-truck should target the :
Hyperlocal luggage carriers/ Hyperlocal Cargo Transfer
For Corpoartes like
- UPS/DHL/FEDex
- Amazon/BestBuy and courier companies for last Leg
The reason for Hyperlocal is :
- It is electric vehicle, so the mileage will be less and for very long distances is is not the correct option.
- Cargo companies who ship it from Ships to warehouses
- Big corporates who have supply, within local areas. (Like: UPS/DHL/FEDex)
- As most of the deliveries are withi city limits
- Expenses are for long term
- Purchasing power is high.