Question & Answer: What segments should Tesla's electric semi-truck market to and why?…..

What segments should Tesla’s electric semi-truck market to and why?

Expert Answer

Tesla’s electric semi-truck should target the :

Hyperlocal luggage carriers/ Hyperlocal Cargo Transfer

For Corpoartes like

  • UPS/DHL/FEDex
  • Amazon/BestBuy and courier companies for last Leg

The reason for Hyperlocal is :

  • It is electric vehicle, so the mileage will be less and for very long distances is is not the correct option.
  • Cargo companies who ship it from Ships to warehouses
  • Big corporates who have supply, within local areas. (Like: UPS/DHL/FEDex)
    • As most of the deliveries are withi city limits
    • Expenses are for long term
    • Purchasing power is high.
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