Question & Answer: • Establish Long-term Goals and Objectives o Strategy Formulation on McDonlad's Corporation…

• Establish Long-term Goals and Objectives o Strategy Formulation on McDonlad’s Corporation

o Indicate the markets that the company will pursue.

o Specify the unique value the company will offer in the selected markets.

o Discuss the resources and capabilities that are required.

o Analyze how the company will capture value and sustain competitive advantage over time.

• Business Management Strategy

o Consider Cost and Differentiation Advantages

. o Describe the Corporate Strategy.

o Investigate Vertical Integration. o Describe Strategic Alliances.

o Detail the Company Competitive Advantage.

o Generate an Organizational Chart of the company you selected.