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The customers at Marielle’s coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises “Quick, In-and-Out Service,” and usually Marielle’s keeps that promise. But one morning, customers were frustrated when the staff behind the counter showed more interest in gossiping about their social lives than in waiting on customers. Marielle’s ship is suffering from is _______ gap. A) communications B) delivery C) knowledge D) social expectations E) standards There is an old saying, “If you have to ask the price of a yacht, you cannot afford it. Products like yachts are most likely to be associated with A) target return value. B) break-even point pricing. C) competitive parity pricing. D) cross-shopping E) prestige pricing. The ________ step in the product development process is critical, requiring tremendous resources and extensive coordination of all aspects of the marketing mix. A) product launch B) posttesting C ) pretesting D) evaluation of results E) product development The 4E framework for social media guides marketers in using social media effectively to build and deepen customer relationships. All of the following are included in the 4E framework except. A) excitement, B) energy C) experience. D) engagement. E) education. ______ are special incentives or excitement-building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal setting programs. A) H2B programs B) Sales promotions C) Push programs D) Trade incentives E) Targeted leader items
Expert Answer
Answer
| Option | Reason | |||||||||||
| 9 | B | Delivery gap, as they set an expectation by their tag but did not delivered what they promised | ||||||||||
| 10 | E | Luxury goods and it has a prestige value | ||||||||||
| 11 | E | Product development is when all marketing mix need to collaborate | ||||||||||
| 12 | B | EXCITE EDUCATE EXPERIENCE ENGAGE |
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| 13 | B | Sales promotions, targeted for the increased sales | ||||||||||
