Question & Answer: Do we spend too much time "communicating" in business? Give some…..

In business, communication is very important for customer requisition and retention. Continuous communication is very important to make the customers aware of your products and services and increase the revenue for the organization. Effective communication is a tool to keep ahead of your competitors.

However, I feel that in recent times, there is too much communication from the businesses to the customers. This reduces the intensity of the business communication and confuses the customer due to information overload. Excessive communication also makes the customer frustrated which ends up not buying the product.

Following are the types of communications I feel are unnecessary-

1. Spam emails to the customers to expose them to your products/Services
2. Repetitive phone calls to remind the customers about their products and services
3. Ambiguous communication
4. Too much information laden communication