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you are the management of a new robot manufacturer, Killer Robots Limited. The founder and main shareholder of the company, Ellen Mask, has developed leading edge robot technology she considers will “kill the competition”. This company manufactures industrial robots of varying sizes and sophistication that can be adapted for a variety of business applications. Your objective is to identify and analyse a profitable application of this new robot technology for a particular industry segment in New Zealand.
application industry : food industry
Create a suitable vision statement for Killer Robots Ltd. This will provide the perspective.
• Include a Blue Ocean Four Actions Framework analysis for your chosen application, and discuss how your selected application will reduce or eliminate costs and/or create or raise value. Use this analysis to identify the capabilities the company needs to succeed and the profit potential for your chosen business application. Provide a conclusion on whether you think the introduction of robots for your selected industry application will create a Blue Ocean
How to analysis perspective, capabilities and profit potential for this case?
How to analysis blue ocean four actions framework (reduce,eliminate,create and raise)for this case?
How to link bulue ocean four actions framework to perspective,capabilities and profit potential for this case?
Expert Answer
Answer
Create a suitable vision statement for Killer Robots Ltd.
Our vision at Killer Robots Limited is to be earth’s most customer centric company and keep introducing product which will help to eliminate manual labour in the daily life of common man and business houses. We are constantly focusing on innovating. We believe in the simple innovitive products and not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution.
How to analysis perspective, capabilities and profit potential for this case?
The perspective of the case will be analysed through comparing the product with similar product available in the market. Also we need to take a key note on the differentiation of this leading edge robot technology from earlier robot technology.
Profit potential depneds on the pricing of the products. Pricing depends on the gravity of innovations used in the leading edge robot technology. Also the pricing needs to be fixed depending on the target volume of sales.
How to analysis blue ocean four actions framework (reduce,eliminate,create and raise)for this case?
Blue Ocean Four Actions Framework is created with objective to determine a comprehensive set of analytic tools and frameworks any organization can apply to create new market spaces and make the competition irrelevant. With blue ocean strategy tools the companies can now pursue and create blue oceans of uncontested market space in an opportunity maximizing way.
How to link bulue ocean four actions framework to perspective,capabilities and profit potential for this case?
In the leading edge robot technology the Blue Ocean Four Actions Framework will work with the following sets of activity:-
Reducs & Eliminate – The leading edge robot technology needs to clearly outlay how it is going to reduce the labour as compared with othere products available
Create and Raise – The leading edge robot technology needs to create more value to the existing technology which will help to pick the products as high volume level
