Question & Answer: When a person would like to purchase a product online, where does customer service begin and continue…

Expert Answer

Customer service which is an important element in a customer satisfaction plays a key role in enabling product purchase during online shopping as well.

Customer service begins the moment the customer starts typing the product name in the search engine and extends as the customer navigates to the firm’s product sale site.

The entire onboarding process has to optimally design to satisfy the experience of the customer during his/her online product purchase. The sales / commerce are using optimized for choice of consumer preferences, and taste, thereby improving the overall experience

The service continues throughout the purchase process, in the form of online assistance through chat support, and addressing the queries either through faq or manual help through email or phone, so that the journey of this purchase made easy.