What segments would a product such as Tesla’s semi-truck market to, when and why?
Segmentation for Tesla’s semi-truck: It will focus the cargo segment of the semi-truck market which involves long distance travel.
When: September- October 2017
Why: Semi-trucks typically drive millions of miles and are some of the largest polluters in the world. Tesla’s electric truck could take thousands of these dirty trucks off the road, making our air cleaner and quieter, but battery technology and Tesla’s charging network would need to be able to support the extreme long distance travel and weight often associated with this industry. It is also is cheaper to maintain and have more predictable fuel costs. As batteries become cheaper and environmental regulation increases, the case for electric trucks could strengthen.