SMART ( specific, measurable, achievable, realistic , time-bound ) is acronym used to set the objectives of an organization. In context to Marriot , It can be written as ,
1) Marrit is generally focus to expand its business in global market.
2) It has sets parameters for measuring employees performance, organizational performance and overall performance of its management and stakeholders.
3) Achievable objectives:
Marriot set its objectives which can be achieved by its employees. It set target to achieve with 2-4 years of sales and business development.
4) Realistic: It means all the objectives set by its mangers can be said as per the norms of the industry . It promises only those services offerings which it can deliver to its existing as well as new customers.
5) Time Bound :
Any thing can be achieved by a business organization, when it set all its objectives within a time bound procedure. Marriot execute all its planning within the time frame. It’s success says about its time management in opening various hotel and world class hospitality services.