Question & Answer: What are the advantages and disadvantages of using social media for brand building…..

The advantages of using social media for brand building are mentioned below:

1. Large audience: There are large numbers of person on social media platform like Facebook, twitter, Instagram etc. So you have to choose two or three platform for advertisement of social media so that you can get better response.
2. Free to access: Social media platform is free to access there is no cost for accessing. You have to create an account over there and start the marketing or promotion for their products.
3. Brand loyalty: Social media is helps to increase the reachability of your brand in the market. Social media is more than a sale pitch. It helps to build the good relationship with customers.
4. Cost cutting: Social media is a way by which the cost will be decrease for marketing.

The Dis-advantages of using social media for brand building are mentioned below:

1. Feedback: On social media platforms everyone is free to post anything on your page. If some customer is satisfied from your product than he will gives you the positive feedback but someone is not satisfied with your product than it will gives negative feedback. Anybody who writes on your page it will shows to each and every person who are on your page. So it is a disadvantage for your product.

2. Time and effort: Social media has required lot of time and efforts for updating information on pages. And the information which you have post it is visible for short time because the newer post are replace it.

3.The ROI (Return on investment) is hard to measure.